Made for making moves
Crafted for the sizes, shapes, speeds and spaces of today.
Developed for people
Designed with principles
Fitness is foremost
We start everything with one thing—provide the best fitness experience possible.
Ease of use
Getting up for a 5 AM workout is hard. So we’ve made everything else easier for them and you.
Reliability and simplicity
Made to make life simple with sturdy, user-friendly equipment that stands the test of time.
Pick and choose a customized fitness experience fit for both you and your exercisers.
Why change the game when you can invent it?
In 1981, it was still leg warmers and leotards when we dropped the first-ever ergonomic rowing machine, laying the groundwork for the next 40 years of fitness innovation.
Explore our full suite of solutions
Connected cardio fitness
Personalized platforms for your exercisers and business.
The strength lineup
Explore our durable and adaptable strength equipment.
The only thing that tops our solutions is our support. Connect with us.